Request for Proposals (RFP)

Request for Proposals (RFP)

Request For Proposal: Media Planning, Buying and Placement Services

Muskegon Community College is seeking and accepting proposals for Media Planning, Buying, and Placement Services from qualified vendors. The vendor will develop new plans and manage Muskegon Community College’s paid digital and traditional media to support lead generation, enrollment, and
awareness campaigns. In addition to media planning and buying activities, the vendor will provide guidance and assistance through a collaborative process from creative concept development and testing, to reporting results.

Muskegon Community College shall select the vendor whose proposal and oral presentation, if requested, demonstrates the capability to best fulfill the proposal of this RFP in a cost-effective and high-quality manner.

Issue Date: Thursday, May 22, 2025, 2:00 PM
Proposal Due Date: Tuesday, June 30, 2025, 2:00 PM
RFP Coordinator: Mike Council, Purchasing & Financial Services Manager
Contact: mike.council@muskegonc