Tuesday, March 25, 2025

As Muskegon Community College (MCC) approaches its centennial milestone in June 2026, the institution is proud to announce a significant update to its official logo. A new modernized design preserves the historical significance of MCC’s diamond shape while enhancing clarity and reinforcing the college’s commitment to the communities they serve.

For decades, MCC’s logo has featured the letters “MCC” placed along the border of the diamond. Designed by MCC Graphics Design Instructor Kevin Kyser, the newly updated design simplifies this arrangement by restoring the MCC letters to an upright position ensuring a clearer and more recognizable brand identity.

Additionally, the words “Muskegon Community College” now emphasize the word “Community” in bold type—symbolizing MCC’s enduring dedication to fostering education, growth, and positive change within the community.

“As MCC is set to turn 100 years and we celebrate our centennial, it became clear that our logo and brand needed a fresh look that positions us for the next century,” said MCC President Dr. John Selmon.

The diamond shape has been a defining symbol of MCC since the early 1980s. However, its roots trace back even further to 1963, when renowned architect Alden B. Dow integrated a series of diamond shapes into the original site plan and architectural drawings of MCC’s iconic campus. By refining the typography and positioning, the new logo remains deeply connected to this legacy while enhancing readability and modern appeal.

“This updated design pays homage to our rich history while presenting a forward-thinking visual identity that speaks to our mission,” said Kyser.

MCC’s updated brand guidelines not only introduce this refined logo to the world but also serve as a strategic tool to ensure consistent and impactful communication across all platforms.