Tuesday, March 25, 2025

,Muskegon Community College (MCC) is launching a new marketing campaign and brand slogan, “Bring It Out,” reflecting the college’s unwavering commitment to helping students unlock their full potential and celebrating all the unique talents, skills, and dreams they bring to campus.

“Bring It Out” is more than just a tagline – it’s our belief that MCC provides a unique platform for students to launch their quest to better their futures,” said MCC Chief Marketing and Communications Officer Kristin Tank. “In other words, it means that MCC recognizes the inherent value and potential within every person who walks through our doors; it’s the notion that all of our students have something “awesome” to offer, and we’re here at Muskegon Community College to help them ‘Bring it Out.’”

The innovative marketing campaign and brand initiative also seeks to position Muskegon Community College as a supportive environment where students can explore their affordability. The college believes it is their mandate to help students remove the academic and non-academic barriers to acquiring the skills, knowledge, certifications, and degrees they need to advance their dreams and careers.

“As a community college, MCC is more than just a place of learning; it is a place of possibility,” said MCC President Dr. John Selmon. “The college’s blend of affordability, convenience, and diverse options provide our students the freedom to explore, discover, and develop their potential in ways that are unique to them.”

“Bring It Out” is grounded in four strategic cornerstones:

Outperforming Expectations – For over 100 years, MCC has been a leader in community college education, exceeding expectations and providing students with a high-quality, affordable education that prepares them for the future.

Outcomes to Advance – MCC is committed to helping students achieve real-world outcomes, whether that’s landing a fulfilling job, transferring to a four-year institution, or gaining new skills to advance in their career.

Outlet to Explore – With a broad array of academic programs, extracurricular activities, and opportunities to connect with the community, MCC serves as an outlet for students to explore their passions, discover new interests, and push the boundaries of what they thought was possible.

Outstanding Access for All – MCC believes in providing outstanding access to education for everyone. Whether a student is new to higher education or returning to enhance their skills, MCC offers affordable, flexible, and inclusive access to quality education for all.

Muskegon Community College, located in Muskegon, MI, is dedicated to providing an affordable, high-quality education that equips students for success. With over 80 academic programs and areas of study, MCC is committed to fostering an inclusive and diverse environment where all students can thrive.